Hybrid distribution for the modern spirits age. We build smart, tailored strategies for each brand – driving growth, impact, and standout success in a crowded drinks market.
Don’t settle for yesterday’s one-size-fits-all solutions. Chimera offers brands a tailored approach that prioritises sales and awareness, and ensures they’re set up for success. Our team brings serious experience and a fearless attitude, with a drive to do things differently. Chimera is at the vanguard, backed by a portfolio of trailblazing drinks brands.
In a challenging market, where the old ways are often thought to be best, we are forging a new path for brands, with a dynamic, cutting-edge approach that’s built to break convention. Taking inspiration from the Chimera of ancient mythology, we bring a bold, hybrid approach to modern-day drinks distribution.
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EXTRAORDINARY
Luxardo is inextricably linked with cocktail culture. Its iconic Maraschino Originale liqueur is essential to countless classic cocktails, such as the Last Word, Martinez and Hemingway Daiquiri, while fine beverages the world over are garnished with its indispensable Luxardo Original Maraschino Cherries.
Founded in 1821, the Italian brand has retained its commitment to excellence and trailblazing attitude over the years, with the company remaining in the hands of its founding family to this very day. Luxardo’s products, including cherry liqueur Sangue Morlacco and Aperitivo, can be found around the globe, used in new drink creations and classic cocktails alike.
While other tequilas offer a range of different expressions, La Gritona, from Mexico’s Valle De Guadalupe in Jalisco, makes a statement with just one, confident in its impeccable quality. At a small distillery, staffed by women, Melly Barajas uses the finest mature Highland agave plants to create a spirit that’s lightly, carefully aged, with no additives.
The result is a reposado tequila with all of the brightness of a blanco, elevated by only the most subtle influence of oak. La Gritona is presented in stylish green swing-top bottles, made in Mexico City from recycled materials.
In the Mediterranean, the ritual of the aperitivo is sacrosanct – a moment of pause in which to relish life’s simple pleasures. This iconic occasion is elevated with Riviera ROC Aperitivo, whether sipped on its own or mixed into a stylish cocktail. Try it in a signature Spritz, paired with Prosecco and a splash of sparkling water.
The idea behind Riviera was to capture the essence of Mediterranean elegance, by blending Italian rosé wine with a blend of flavours typical of the region. The result, equal parts playful and sophisticated, is the perfect companion for a moment of pure indulgence.
Fresh and contemporary, Strucchi effortlessly embodies the elegance of contemporary Italian drinking culture. Yet, while this vermouth brand might be relatively new, its inspiration dates back to the early 1900s, to the visionary Arnaldo Strucchi and his book “Il Vermouth di Torino”, published in 1907.
The Strucchi range consists of an essential trio of vermouths, namely Dry, White and Red, expertly crafted from exceptional ingredients, with cocktails in mind. In tribute to one of these, the timeless MiTo – a combination of vermouth and bitter aperitivo – the team have added a Bitter to the range, alongside a Bitter Bianco too.
An intrepid trip across Southeast Asia sparked the fire that led to the creation of Tarsier, determined to capture the essence of the region through a series of spirits. Its founders started small but learnt fast, driven to create something meaningful and make a difference through conservation efforts in the region that inspired them.
Today, the Tarsier range consists of a number of striking, modern gins and a vodka, each embodying the character and flavours of a single country, from Cambodia to Japan, via Thailand, Vietnam and the Philippines, all made using sustainable, state-of-the-art equipment.